Caledon Spa & Hotel

Brief: Caledon Spa & Hotel is a luxury boutique hotel and spa located in the Scottish Highlands. The vision was to create a brand identity and digital presence that reflects understated luxury, natural surroundings, and a refined, slow-living experience.

The objective was to move away from traditional, overly rustic Highland branding and instead position Caledon as a modern, design-led destination appealing to high-end travellers seeking calm, exclusivity, and aesthetic immersion.

Scope: Brand identity design including custom monogram design inspired by heritage detailing, visual direction for imagery and brand tone.

Timeline: 4 weeks