Forme

Brief:
Forme is a San Francisco-based activewear label designed with a refined, minimal aesthetic. The brand identity centres around clean typography, a muted palette and soft tonal contrast to create a calm, elevated visual language.

The direction emphasises simplicity, balance and intentional design — positioning Forme as a modern, premium athleisure brand that feels both functional and quietly luxurious.

Scope:
Full strategic brand identity & visual marketing materials