Aqualibra

Brief: Aqualibra is a Pilates studio brand centred around balance, movement and intentional wellbeing.

The brief was to create an identity that felt contemporary and elevated, without falling into the soft beige aesthetic often associated with the wellness industry. The creative direction pairs a distinctive typographic identity with a deeper, cooler colour palette, giving Aqualibra a calm yet confident presence.

Inspired by the balance and control at the heart of Pilates, the identity was designed to feel considered, fluid and refined while still having enough personality to stand apart in an increasingly crowded wellness space.

Scope: Brand strategy & creative direction, brand identity design, brand imagery & art direction, social media design & branded collateral.

Timeline: 4–6 weeks