Kloth

Brief: This project focused on developing the brand identity and website design for KLOTH, a UK-based lifestyle brand specialising in organic cotton towels and natural soaps. I created a soft, minimal visual identity that reflects the brand’s core values of simplicity, quality and everyday luxury. This included logo application, colour direction, typography and overall art direction.

Alongside the branding, I designed a clean, mobile-first website experience with a strong focus on usability and visual consistency. The layout, imagery and content were carefully considered to create a calm, elevated shopping journey that feels intuitive, refined and aligned with the brand’s natural, understated aesthetic.

Scope: Full branding identity, website design (mobile-first), UX/UI design & creative visual direction & packaging

Timeline: 6 weeks